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It’s well known that WWE’s supposed top star Roman Reigns never became the draw that Cena was while the same is true of Rousey, whose inability to draw during her WrestleMania 35 feud with Becky Lynch reportedly had WWE questioning the entire push of the women’s division.
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As evidenced by WWE’s plummeting Network subscriber count and its continuously disappointing TV ratings, there is little-if anything-to suggest that even WWE’s biggest stars like Lesnar and Ronda Rousey are draws in the true sense of the word. The reality, however, is that WWE’s absence of star power isn’t a temporary or short-term problem it’s a long-term one that has plagued the company for quite some time now. In 2019, McMahon infamously blamed WWE’s disappointing Q1 earnings on “superstar absences,” seemingly referring to lengthy hiatuses for stars like Cena and Brock Lesnar. That strategy comes with a catch, though. The logic behind that is simple: Not wanting to create such a huge megastar, a la The Rock, that he leaves for bigger and better things in Hollywood. can be attributed to a booking philosophy that is meant to focus-as John Cena has alluded to-on a handful of superstars rather than one name as the face of the company in the way that Cena, “Stone Cold” Steve Austin and Hulk Hogan were in the past. Indeed, most of WWE’s drops in key areas like the WWE Network, live event attendance, TV ratings, etc. That is no longer the case as the WWE Network has essentially eliminated WWE’s desire to consistently produce entertaining programming, to deliver marquee feuds and to create bona fide superstars. paid total subscribers dropped below 1 million.”ĭuring the pre-WWE Network era prior to 2014, pay-per-view buys-as well as TV ratings-provided WWE with the most information regarding whether or not fans were interested in its product, particularly when it came to certain stars and perceived dream matches. It is the first time since 2015 that U.S. The total number of paid subscribers was down 9% from 2018, while total subscribers were down 6.6%.Of the 1.459 million total subscribers, 1.048 million (-8% from 2018) were in the U.S.
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“The WWE Network had 1.389 million paid subscribers at the end of 2019 with 70,000 free subs for a total of 1.459 million subscribers.
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WWE reports that “WWE Network’s average paid subscribers decreased 10% to approximately 1.42 million, primarily due to the impact of lower subscriber additions earlier in the year.” According to Wrestling Inc, WWE experienced alarming decreases for the WWE Network subscriber count last year: In addition to a decrease in live event attendance throughout 2019, among the most concerning dips was a significant nosedive in the number of paid WWE Network subscribers.